You'll learn key principles in - Branding: brand equity is . For information regarding prerequisites for this course . Tasks, Jobs, and Systems of Work. As you progress through the four-course certificate program, you will gain insights from some of the world's foremost business experts and learn critical skills needed to manage, lead, and succeed in today's complex business environment. Develop, implement and evaluate marketing management strategies. Apply Now. If you have prior academic experience, you may be able to waive some core courses in order to take more electives. Moreover, our faculty members have won singular international recognition for . ACCT7060 - Cost Management (Course Syllabus) . Our Programs Analytics at Wharton brings together eight programs at the School - AI for Business, Computational Social Science for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative. Field of Education. Full Semester Courses (1.0 course units) MKTG 7110 Consumer Behavior, MKTG 7120 Data and Analysis for Marketing Decisions, MKTG 7390 Visual Marketing, MKTG 7600 Law of Marketing and Antitrust, MKTG 7680 Contagious: How Products, Ideas, and Behaviors Catch On, MKTG 7700 Digital Marketing, Social Media and E-Commerce, $1,812.00. The electives targeted towards a marketing student are "Digital Marketing," "Entertainment & Media," "Luxury Marketing," "Marketing," "Product Management," and "strategy." Over time new specializations are introduced based on students' interests and the changing business environment. 15.810 is the core marketing course in the MBA program at the Sloan School of Management. Students work in teams of four to seven, guided by a teacher as their advisor. Marketing. Leadership in Action Radio. The core curriculum consists of 10.0 course units. You should also read our article on a day in the life of . How to develop, measure, and capitalize on brand equity. mathematics-with-applications-in-management-and-economics-solutions-manual 3/8 Downloaded from wigs.wharton.upenn.edu on September 22, 2022 by guest SCHEME OF EXAMINATION DETAILED SYLLABUS For Syllabus of Bachelor of Computer Applications (BCA), approved by BCA Coordination Committee on 26th July 2011 & Sub-Committee Academic Council held 28th . Advisor: Sara Jane McCaffrey ( for current Wharton Students only, Prospective students should contact the Admissions office) Telephone: 215.898.1149. Required Curriculum for MBA Students. It reviews a number of cost management issues relating to the design and implementation of strategic, marketing, value analysis, and other management models in modern firms; and identifies major contemporary issues in managerial accounting and financial decision- making. Now celebrating two decades in operation, the campus located today in the city's Hills Plaza has become a hub of academic and entrepreneurial activity for students, alumni, and . Marketing for Social Impact. How to position and re-position a brand. Lesson 1 The Goals & Functions of Financial Management Lesson 2 Review of Accounting Lesson 3 Financial Analysis Lesson 4 Financial Forecasting Lesson 5 Operating & Financial Leverage Lesson 6 Working Capital and the Financial Decision Lesson 7 Current Asset Management Lesson 8 Sources of Short Term Financing Lesson 9 The Time Value of Money Wharton's broad and multifaceted curriculum will deepen your knowledge, expand your toolkit, and power your impact. Approved Pathway Course Student Contribution 2. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments . The difference between organizational effectiveness and strategy. The Wharton Global High School Investment Competition is a free, online investment simulation for high school students (9th to 12th grade) and teachers. Managing and Motivating Talent (4 weeks) Motivation and Reward. Wharton's PhD program in Management is flexible and interdisciplinary, applying rigorous social science theory and research methods to management problems. Wharton courses. . For Wharton students, this means you must have passed BEPP 2500 (undergrads) or MGEC 61100and 6120 for MBA's. Non-Wharton students should have taken the equivalent course in the College. The first year of course work is normally spent on quantitative methods, economics, and courses in a selected disciplinary cluster. 15.809 Marketing Management. 428-465 Questions 1-2, 4, 7-17 (p. 461) Documenting Your Credentials, (Course Syllabus) This is a Wharton Global Modular Course on Finance in the Middle East and North Africa. The marketing management major is designed to build deep competency in the art and science of: (1) choosing which customers to serve, and (2) getting, keeping and growing them through delivering superior customer value. A world-class leadership program with a cutting-edge curriculum for leaders of tomorrow, developed by Wharton faculty. The study of the system of activities that constitutes marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. Semester wise MBA HR syllabus is listed below. Up to 7 electives can be waived by related graduate . For admissions and additional information visit the Wharton Undergraduate website. The universal application of marketing in all forms of organizations is stressed. 20 Years of Wharton San Francisco. Syllabus+Fall+2021.docx - Marketing 101 - The Wharton School Dr. Cait Lamberton Fall 2021 Class time (both in G06, Huntsman Hall) MKTG 101-001 - Monday, | Course Hero University of Pennsylvania MKTG MKTG 101 Understanding Brand , 2. HCMG8630 - Mgmt&Econofpharm&Biotech (Course Syllabus) This course provides an overview of the management, economic and policy issues facing the pharmaceutical and biotechnology industries. Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course, John Wiley and Sons. Module 2: Analyze your firm's external fit. Key Program Takeaways, In this global digital marketing course, participants will learn how to: Distinguish between one and two-sided networks, Analyze the local, national and international effects of digital platforms, Craft digital platform strategies based on network effects, Advocate for omnichannel strategies that improve user experience, What is strategy? Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Permission to substitute the Marketing Management fixed core requirement by taking an upper-level elective marketing course of 0.5 credit units or more (which must be taken for a letter grade - not pass/fail) will be given only to students meeting the above criteria, except that the required grade is 'B+' or better. Students take this speaking course in either Q1 or Q2 of Year 1. Segmentation, Targeting, and Positioning. Students who complete the marketing major understand . On successful completion of the course students will be able to: 1. Please inform Joan Lewis of your choices of articles well before the beginning of the seminar, so that she can circulate this information by email to the class. Global Modular Courses and Global Virtual Courses with significant content in strategic management, at the discretion of the department advisor. A marketing strategy is a high-level view that encompasses the marketing plan, budget and campaigns. Branding. 2. Brands. The Management Communication Core Requirement, valued at 0.5cu, has three components: WHCP 611: Management Communication. Advisor: Sara Jane McCaffrey ( for current Wharton Students only, Prospective students should contact the Admissions office) Telephone: 215.898.1149. 080505. Course Content, You will learn how to make sound decisions pertaining to: , 1. Crafting Brand , 4. How to assess market , potential, understand customer behavior, and focus appropriate resources , on target segments and against competitors. 4. It participates in a wide range of university consortia that span the fields of computer science, finance, medicine, neuroscience, and public policy. PGDM syllabus for the 1st year is the same for all PGDM specializations in most of the leading PGDM colleges in India. About the Dean. Redesigned in 2012, the Wharton MBA curriculum has a unique structure, offering rigor and flexibility. Unlock your executive potential with Wharton's online Leadership and Management Certificate program. The syllabus lists seven topics that will be discussed in class. MKTG6110 - Marketing Management (Course Syllabus) This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Wharton's curriculum encourages students to shape their own educations. Since welcoming its inaugural class of Executive MBAs in 2001, Wharton's San Francisco campus has expanded dramatically. Corporate Law and Management in Global Perspective. The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. * Mini-In PRE-Class Workshop Assignments , 50 Points , Guest Analyst Assignment #1 10 , Guest Analyst Assignment #2 10 , Guest Analyst Assignment #3 10 , Guest Analyst Assignment #4 10 , Guest Analyst Assignment #5 10 , () GROUP PROJECT (Replaces Final Exam) 30 Points, Power Point Slide Deck10 minute recorded , For instance, the Wharton school of business MBA program offers both required and flexible core courses. . MBA Marketing concentration includes courses like: Marketing research and design Advertising management Brand Management Digital marketing Salesforce management Marketing strategy Consumer behavioral research and analytics Marketing Analytics - Data Tools and Techniques Credits: 6 Specialization I Digital journey with Brand Management Credits: 5 Specialization II Social Media Optimization Credits: 5 Duration: 2 Years Semesters: 4 Credits: 99 Subject Credits Semester 1 Course I Accounting for Managers 5 Course II Marketing Management 4 For many of the juicy roles in the field an MBA in product management can make a big difference. Top 30 Leaders in Business, American Management Association, 2015; Berry-AMA Book Prize for Best Book in Marketing, 2014; Top 5 Most Productive Researchers in Marketing 2009-13, AMA DocSig, 2013; Paul Green Award, Journal of Marketing Research, Finalist, 2013; Most Creative People in Business, Fast Company, 2013 According to a survey, based on 107 salaries, an entry-level Financial Analyst with less than 1 year of experience can expect to earn an average total compensation (tips, bonus, and overtime pay) of 420,000. Students pursuing a second concentration may apply three of the concentration courses here. FNCE7050 - Investment Management (Course Syllabus) (Formerly FNCE 720) This course studies the concepts and evidence relevant to the management of investment portfolios. Lecture with discussion required. Its objective is to bring students, academics and industry experts . Managing Brand , CLASS STRUCTURE, This monetary award is given to the team that best exemplifies the usage of innovative artificial intelligence in their business model. This course provides an overview of the field . The course perspective is global, but with emphasis on the U.S. as the largest and most profitable market. Leadership and Management in New-Age Business. MKTG 7770 - Marketing Strategy. Restricted to MIT Sloan Fellows. MKTG 3530 - Special Topics: The Business of Wellness: Marketing and Consumption REAL/FNCE/BEPP 2300 - Urban Fiscal Policy [1] FNCE 4020 is 1.0 credit course; however, if students take this to fulfill their capstone requirement, which is 0.5 credit units, they may only count 0.5 credit units toward their concentration. It offers specializations in Entrepreneurship, Human and Social Capital, Multinational Management, Organizational Behavior, Organizational Theory, and Strategy. This course covers a range of analytical methods that are useful tools for capacity management in services, and it will provide you with insights into the economics of a range of services businesses including (i) High-level planning models that account for multiple dimensions of service capacity, (ii) Low-level models of system congestion that c. Center for Leadership and Change Management. 2. Course Description. The intensive, cross-functional core curriculum provides business fundamentals and the leadership, communication and analytical skills that are critical to your success. Lecture with discussion required. MBA Writing Requirement. In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Leadership Essentials, Foundations of Teamwork and Leadership, Management Communication, Responsibility in Global Management, Analytic Foundations, Microeconomics for Managers, Interactions among strategic choices. Syllabus - What you will learn from this course, Week, 1, 2 hours to complete, Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy, In this module, you will observe changes in the retail industry that have occurred in recent years. LGST 8080 - Employment Law. Telephone: 215-898-1149. 2. The MBA HR syllabus includes the main subjects like fundamentals of HRM, HRM planning, bargaining and negotiation process, employment relations law, and many more subjects included in the curriculum. Students normally complete all degree requirements in 4-5 years. For . Applications are open from Dec. 7 - Jan. 24. Pricing. Syllabus, Mktg 011 Page 1 of 6 Syllabus for Marketing 411 Summer 2005 Monday / Wedneday 6:00 pm - 9:10 pm F90 JMHH May 18 - June 22 Instructor: Alex Brown VOICEMAIL: 302 750 0468 alexbr@wharton.upenn.edu (e-mail is the BEST way to reach me, include the subject header: mktg 411) During the course, students will acquire various skills that are mandatory for HR. Requirements for the Major. Encourage the application of branding principles to oneself-- so as to be aware when , building and communicating one's own personal and professional reputation , Broadly, the course will be divided into four parts: , 1. Prerequisites: BEPP 2500 REAL2090 - Real Estate Investments (Course Syllabus) Make marketing decisions in the context of general management. Grading. You will learn to make sound decisions regarding: , 1. Course Syllabus Marketing Management 1131-MAR3023VD1131-15262 : GENERAL INFORMATION IMPORTANT INFORMATION COURSE DETAIL COURSE CALENDAR: . Postcards from the South Pole. Grandfathered Student Contribution 1. Marketing communications. 5 required CUs. Wharton's doctoral program is unique among similar programs because it provides a strong background in microeconomic theory, an advanced teaching of econometric and statistical techniques, a comprehensive analysis of both health economics and health care services research, and grounding in management/strategy theory and research. Each topic will be presented by students (one individually and the others by a group of two or three students). We blaze trails, from the nation's first collegiate center for entrepreneurship in 1973 to our latest research centers in alternative investments and neuroscience. A live weekly broadcast bringing leaders into Wharton's Sirius XM studio. Mapping your firm's activity system. Domestic Full Fee. For Wharton students, this means you must have passed BEPP 2500 (undergrads) or MGEC 61100and 6120 for MBA's. Non-Wharton students should have taken the equivalent course in the College. Segmentation, targeting, and positioning. Since then, the Wharton School has continued innovating to meet mounting global demand for new ideas, deeper insights, and transformative leadership. AIB is proud to partner with Penn Wharton Entrepreneurship to offer the AI for Business Award for the 2020-21 Venture Lab Startup Challenge. ENTREPRENEURIAL MARKETING Fall Quarter 2016 Uur Uygur, M.Sc., MBA, Ph.D. . Electives : Consumer Behavior, Marketing Strategy, Pricing Strategy, Strategic Market Measurement, Listening to the Customer, Consumer Behavior, Customer Insights and Applications, Social Media Analytics View course listings We all help each other. This syllabus section provides a topic overview and information on course meeting times, format, . The AI for Business Award. Management. LGST 8200 - International . Leadership in the 21st century (4 weeks) Engaging Hearts and Minds. Measuring Brand , 3. Lipman Fellows Build Communities, in the world and on Campus . Module 1: Analyze your firm's internal fit. For information on types of careers Wharton undergraduates have pursued following graduation, consult the Penn Career Services website. Unrestricted Electives may be taken pass/fail unless they are being counted toward a second concentration or a minor. Commencing Student Contribution 1. In fact, 25% of the classes you need to graduate must be taken outside of Wharton in Penn's other 11 schools. For course planning, see the Management Department's Course Schedule and learn more by reviewing . The Program involves about 2 years of formal course work and directed research, followed by a dissertation which generally takes 2 years to complete. Learn by doing Real World Projects and Case Studies to help you succeed in real-life scenarios in your industry Robust Learning Management System and Flipped Learning Model for Maximized Learning Outcomes Personalized Learning Through Unique Option of Choice Based Credit System Complete Hand Holding & Support By Student Relationship Managers The value chain. The subject has two parts: a tactical portion and a strategic portion. The PGDM Subject List is divided into 4 semesters, with each semester focusing on a particular aspect. At Wharton, the Department of Statistics and Data Science is proud to have had a leadership role in this development. Making Good and Timely Management Decisions. Additionally, MGMT 6900 cannot be double-counted toward the OIDD flex-core and as an elective within the Management major. the main topics include: cross validation, variable selection procedures, shrinkage methods such as lasso, logistic regression, k-nearest neighbors, roc curves and confusion matrix, trees, kernel based learning, resampling techniques, random forests, boosting, neural networks & deep learning, matrix methods including singular value decomposition Marketing Plan Purpose-Driven Leadership. clas s speaking themes speaking assignments writing themes writing assignments 1 speechmaking basics 1-minute speech on prompt assigned in class (ungraded) no writing assignment no writing assignment 2 clarifying and organizing your message speech: recommending change (minor speech - 20 points) no writing assignment introduction to wh 201 The marketing major provides students with the customer behavior and marketing analytics tools needed to create lasting customer advantage. 3. MKTG1010 - Intro To Marketing (Course Syllabus) The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Marketing Channels and Supply Chain Management Retail, Direct Marketing and Wholesaling Integrated Marketing Communications: Ch, 15, pp. Communicate orally and in written contexts. Students must fulfill requirement in Q1 or Q2 of Year 1. Building upon Marketing 611, this course focuses on helping you refine your skills in , developing an effective, data-driven marketing strategy and seeing how the marketing tactics , selected need to be in alignment with that strategy. 2. Analyse marketing opportunities and threats. . The importance of tradeoffs. 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